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Addendum A: Sample Business Plan – Private Placement Memorandum (PPM)

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TEOES - Addendum AAddendum A: Sample Business Plan – Private Placement Memorandum (PPM) :: Table of Contents

  • Foreword
  • The Business of the Company
  • Marketing Strategy
  • Clients
  • Market Potential
  • Competition
  • Low Natural Barrier to Entry
  • Competitive Strategy
  • Aggressive Marketing
  • Establish Market Dominance in Key Markets
  • Affiliates vs. Employees
  • Risk Factors
  • Description of Securities and the Offering Price
  • Use of Proceeds
  • Officers and Directors
  • Executive Compensation
  • Cash Flow Projection Assumptions
  • Discussion
  • Detailed Explanation
  • PPM Financial Projection Spreadsheets
  • PPM Sample Subscription Agreement
  • PPM Sample Shareholder Agreement


Note: The attached business plan was prepared in the form of a Private Placement Memorandum (PPM). A PPM is generally prepared as a request for money with attached documents used to solicit investment subscriptions and provides both Subscription Agreements and Shareholder Agreements that can be signed by the Investors with whom the PPM is being shared. The PPM shown below was successfully used to raise well in excess of the targeted capital which was sought.

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