- Lecture: Lee Thurburn
- The Industry and Market Feasibility Analysis:
- The Five Forces Matrix Analysis
- The Product or Service Feasibility Analysis
- Primary Research:
- Secondary Research:
- The Financial Feasibility Analysis
- Opportunity Evaluation
Goals: A Feasibility Analysis is the process of testing the concepts for a business, the idea, and determining whether or not the idea is viable in light of the realities of the marketplace. In short, a feasibility analysis will tell you whether or not it is a good decision to pursue the business venture and make the investment in time and money required to implement the idea.
The goals of this module include establishing a thorough understanding of when to prepare a Feasibility Analysis and what it can, and cannot, tell you about your business concept.