Module 10: Feasibility Analysis

Module 10: Feasibility Analysis & Opportunity Evaluation

• Foreword
• Lecture: Lee Thurburn
• The Industry and Market Feasibility Analysis:
• The Five Forces Matrix Analysis
• The Product or Service Feasibility Analysis
• Primary Research:
• Secondary Research:
• The Financial Feasibility Analysis
• Opportunity Evaluation

Goals: A Feasibility Analysis is the process of testing the concepts for a business, the idea, and determining whether or not the idea is viable in light of the realities of the marketplace. In short, a feasibility analysis will tell you whether or not it is a good decision to pursue the business venture and make the investment in time and money required to implement the idea.

The goals of this module include establishing a thorough understanding of when to prepare a Feasibility Analysis and what it can, and cannot, tell you about your business concept.