Module 4: Business Models

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TEOES - Book 4Module 4: Business Models

  • Foreword
  • Lecture: Lee Thurburn
  • The Revenue Model Component
    1. Recurring Revenue Models
    2. Non-Recurring Revenue Models
    3. Hybrid Revenue Models
  • Other Major Components of a Business Model
    1. Customer & Market Profile
    2. Value Proposition & Differentiation
    3. Pricing
    4. Selling Systems and Process
    5. Distribution Systems and Processes
    6. Production Systems and Processes
    7. Customer Support

Goal: A business model describes the rationale and organizational structure of the business and describes who the business is serving and how the business goes about implementing the strategic plans that have been developed. In practice the term business model is used for a broad range of formal and informal descriptions to represent core aspects of a business. The goal of this module is to prepare the reader to fully understand the elements of a Business Model and assist in the design of a proper business model for the readers new business.


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