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Module 6: Marketing

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TEOES - Book 6Module 6: Marketing

  • Foreword
  • What is Market Research?
  • Market Research
  • Market Research Action Steps
  • Google Research Tools
  • Google Market Research
  • Google Tagging and Analytics
  • Google Search History
  • Google Competitor SERP Research
  • Guerilla Marketing
  • Digital Marketing and SEO
  • Database Centric Marketing
  • Content Marketing
  • SEO Basics
  • SEO Concepts: Page Rank and SERP
  • Keyword Research Tools
  • Blog Marketing
  • Keyword Usage Tips
  • Blog Tags and Categories
  • Word Press vs other CMS Tools
  • Video and Social Media Marketing
  • Video Marketing
  • Google+ and Youtube
  • How to Setup and Manage Google+ and Google Hangouts
  • Sales and Marketing Ratios and Metrics


Goal: Without customers and clients nothing else matters. Learning how to generate a steady flow of new customers and clients is the single most important skill that a business owner must master. The goal of this module is to educate the reader on the various tools and concepts that are used to master the marketing process.

Marketing is a process that starts with building customer awareness of the company and the products and services that are offered by the company and culminates in after the sale customer loyalty and retention services. Marketing involves all of the activities associated with winning and retaining loyal customers. Marketing includes Market Research, Advertising, Selling, and Customer Support. Marketing is the single most essential functional process of the enterprise. Without successful marketing there are no customers and therefore every other function of the enterprise is futile. The marketing function impacts every aspect of the successful enterprise including financing, accounting, production and distribution.

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