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Module 7: E-Commerce

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TEOES - Book 7Module 7: E-Commerce

  • Foreword
  • Factors to Consider before Launching an E-Commerce Business
  • Top 12 Myths of E-Commerce
  • Basic E-Commerce Strategies
  • Key Considerations When Building and Designing a Website


Goals: Many people think of E-Commerce and think about all of the businesses that have already launched and how successful, or unsuccessful, they became and they feel that the opportunity has come and gone. They think that if they have not already gotten into an E-Commerce business that they have already missed the boat. Nothing could be further from the truth. The opportunities for new E-Commerce businesses are not over. In fact, with the ever improving software that is available and the lower costs of launching due to the improvements in E-Commerce software it is easier now than it has ever been to start an E-Commerce business.

The Goals of this module are to help the reader prepare for a successful launch of their website and digital marketing campaign and to prepare a store that is effective and efficient in marketing their products and services.

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