Module 9: Customer Service
- Customer Service Statistics
- CRM vs CEM
- What is a CRM
- Ways to Improve Customer Experience
- Customer Service and Relationship Performance Ratios and Metrics
Goals: The goal of this module is to help the new entrepreneur think through the best way to handle Customer Service and Support and how to improve this aspect of the business and so that it helps to distinguish the business in the mind of the consumer and contribute to the competitive advantage that the business develops.
Customer Service and Support is an often overlooked aspect of the marketing process that can lead a business to great success or dismal failure depending on the degree to which the business succeeds in providing the customer a positive experience.